SAUR launches commemorative stamp alluding to its 95th anniversary.
The year 2021 began full of hope and new opportunities, and for SAUR, there is an even more special reason to celebrate, as it is the year in which…
The year 2021 began full of hope and new opportunities, and for SAUR, there is an even more special reason to celebrate, as it is the year the company turns 95 years old. A history built on the determination, resilience, and faith of its founders, family members, and employees.
A historic milestone like this deserves a special seal. And the chosen seal was designed with elements that uphold the pillars of the corporate culture, combined with the vision of the future that the company has been working on and reinforcing with its team.
The logo is composed of strong lines that aim to convey the SOLIDITY of a nearly century-old brand. These lines, combined with small, fragmented shapes and curves, demonstrate the company's ability to REINVENT itself in the face of challenges.
The infinity symbol represents the founder's DREAM of leaving a legacy of work, innovation, faith, and solidarity that grows stronger with each new generation. The small parts, when united, form the whole, like a FAMILY, representing its family culture present in its corporate environment.
Ultimately, their collection represents a trajectory that doesn't end at 95 years old, but precedes the arrival of one hundred years.
